Ideal Living is a diverse group of people from all around the world with a shared commitment to democratized wellness. We bring energy, dedication and curiosity to work every day.


We develop socially and environmentally responsible brands with the shared mission to ensure that everyone has access to a solid foundation for wellness. Since 1999, Ideal Living has been democratizing quality wellness by sharing superior, science-backed products with our customers. From clean air and pure water, Ideal Living is here to help your organization live an optimized life. Who is Ideal Living? We are truth-telling, compassionate innovators who place science and accessibility above all else. Though our team members come from around the world, we have one major thing in common: we care. Our shared values guide us in creating proven solutions that leave a positive impact on people and the planet. With energy and intention, we roll up our sleeves everyday to uncover the best possible ways to help you and your business thrive.

Meet Our Founders

Peter Spiegel

Founder + CO-CEO

Peter is a pioneer in direct to consumer marketing and has sold over $3B of innovative products that provide real solutions to real consumer problems. His products have been so successful that they have also been best retailers at major retailers including Walmart, Target, Bed Bath and Beyond and Costco, making them accessible to everyone.

Katie Williams

Founder + CO-CEO

What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and travelled the world immersing herself in meditation and service.