“The things I measure myself by are the kinds of things my grandfather measured himself by—doing the right thing over the expedient thing.”
For over three decades, Peter has been a pioneer in direct-to-consumer marketing of revolutionary products that provide meaningful solutions to consumer problems. Over the course of his career, these products have exceeded $3 billion in sales. His innovations were in such demand that they were best sellers at major retailers like Costco, Target, Walmart, and Bed Bath and Beyond, making them accessible to everyone.
Peter earned his Bachelor of Science in Human Development from the State University of New York and developed his passion for wellness early on through studies of alternative medicine. During this time, he worked on an organic farm in the foothills of the Smoky Mountains, studied traditional Chinese medicine and acupuncture in London, and taught meditation worldwide. These formative experiences ignited his lifelong dedication to helping others.
During the early 2000s, Peter shifted his energy and resources exclusively toward manufacturing and selling products that enhance people’s health and quality of life. Guided by this principle, Peter co-founded Ideal Living – an ethical and socially responsible company with a mission to make clean air and pure water affordable and accessible to consumers and businesses alike.
Peter states “So many people have a desire to live a healthy and happy life, yet it can be easy to overlook seemingly simple things like water and air, which are so fundamental to our wellbeing. We seek to create products that help solve a lot of critical problems all at once.”
Today, Peter combines his passion for health and wellness with his vast marketing expertise, focusing on improving the quality of life for his customers—one innovative product at a time.