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Founder + CO-CEO
What compelled Katie Williams to hop on her bike and become the very first girl in her upstate New York hometown to have a paper route? Probably the same reason she cycled all the way to Nova Scotia at just 17, spent two weeks snowshoeing in the Adirondack Mountains in subzero temperatures and travelled the world immersing herself in meditation and service.
Peter is a pioneer in direct to consumer marketing and has sold over $3B of innovative products that provide real solutions to real consumer problems. His products have been so successful that they have also been best retailers at major retailers including Walmart, Target, Bed Bath and Beyond and Costco, making them accessible to everyone.
In 2007, Peter decided to put his energy and resources exclusively towards manufacturing and selling products that positively impact the health and quality of life of his customers. On that principle, he started Ideal Living, an ethical and socially responsible company with the mission to ensure everyone has access to affordable clean air and pure water, and a solid foundation to wellness. Ideal Living brands include Air Doctor air purifiers, AquaTru patented water purifiers and AromaTru, a waterless aromatherapy diffuser. Ideal Living brands are sold in the US and Canada through a vast network of dedicated Health Experts, Influencers & Affiliate Partners and on Amazon. They are also sold through distributors in the EU, UK and India. Peter received a degree in Human Development from the State University of New York. His interest in health and wellness began early when as part of his undergraduate studies he spent time working on an organic farm in the foothills of the Smoky Mountains, studying traditional Chinese medicine and acupuncture in London and teaching meditation around the world. A person of great curiosity, he embarked on these studies long before they were in vogue. By integrating his solid foundation and passion for the wellness category with his extensive marketing skills, Peter is now able to pursue his mission of improving the health and quality of life of his customers.